When it comes to producing website content we’re all aware of the value of sharing that content through Social Media. It’s the lifeblood of the Internet as content is shared, and shared again.
On many websites I see a large list of sharing options. You’ve got the obvious ones and then on top you’ve got; Pinterest, Tumblr, StumbledUpon, Reddit, Digg, LinkedIn and sometimes more. The trouble is, when I see all these options I think I’m actually discouraged to share, it’s messy and intrusive, it doesn’t invite me to invest in the content.
If I was blogging about business matters then maybe LinkedIn would be appropriate, for creative content Pinterest, but for most content these will be irrelevant. Given such a large list of sharing options the presumption is that the author doesn’t really understand their content or indeed the readership. Arguably the content sharing sites like StumbledUpon, Reddit and Digg are now themselves irrelevant with the mass take up of Facebook and Twitter.
I’ve taken to giving people four sharing options; Facebook and Twitter seem obvious, I’m not sure anyone really uses Google+ but it seems too big not to include given the spread of GMail, finally I include an email link as some people perhaps prefer to share content in what now seems a slightly old fashioned way. I can’t imagine many people wanting to share my content, but even less can I imagine them wanting to Digg it!
Something I’ve found helpful to share content is the Simple Share Buttons plugin for WordPress. Easy to use and looks great, but use it selectively.
Where do you share content? Do people still use sharing sites like Digg?